About Us

Avery and Janet Glasser started Bittermens, Inc. in 2007 with the vision of creating a new type of cocktail bitters. In the years that followed, Bittermens has grown to become one of the largest artisanal producers of cocktail bitters, flavoring extracts and other curiosities – such as vinegar based shrubs and exquisitely sour citrates.

Fate intervened when they were reunited with long time friend Mayur Subbarao, a master vermouth formulator and creator of wonderful cordials while working together on a New York pop-up bar concept. Together, the three formed Bittermens Spirits, Inc. and embarked on creating a new space where they can launch a generation of American-produced artisanal liqueurs, cordials and vermouths.

Team Bittermens Spirits

Avery Glasser – Co-Founder of Bittermens, Inc. and Bittermens Spirits, Inc.  A backseat bartender and general flavor junkie, Avery created the bitters, extracts, citrates and shrubs at Bittermens. When he’s not dreaming up new flavors, he’s working with bartenders on cocktail recipes…. occasionally while wearing a fez. Aside from creating new liqueurs, Avery also is responsible for managing distillery partners and TTB formulation approvals. Default Spirit: Anything brown and boozy.
Janet Glasser – Co-Founder of Bittermens, Inc. and Bittermens Spirits, Inc.  With more time as a cocktail consumer than the average corporate mogul, Janet is truly the brains behind the business side of Bittermens. As COO, she drives the operational aspects of Bittermens ranging from production scheduling to accounting to press and marketing. Default Spirit: Gin!
Mayur Subbarao – Co-Founder of Bittermens Spirits, Inc.  Master sommelier and ex-Beverage Director of El Cobre & Cienfuegos in New York’s East Village, Mayur has been pushing the envelope on blending modern techniques and classic flavor profiles. He created kegged cocktails for El Cobre and Amor y Amargo, perfected a method for clarifying citrus juice and designed a number of soon-to-be world class liqueurs and vermouths. Aside from creating new formulations, Mayur is Bittermens Spirits’ distributor liaison and handles all legal aspects for Bittermens Spirits. Default Spirit: Cognac

Thank Yous…

We’d like to thank the amazing Ipomee – Dwam (http://ipomee NULL.canalblog NULL.com/), for the wonderful label art. She’s a fantastic photographer, painter, illustrator, model and tattoo artist based out of Strasbourg, France, and we’re excited to be working with her on the artwork for Bittermens Spirits.

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